Why We Exist

We challenge the status quo in the grassroots football supply industry.

Our approach is different. We treat every club as if it were our own. With firsthand experience of running a grassroots club, we understand the common challenges clubs face. We’ve researched the market, partnered with suppliers who share our values and meet our standards, and only offer products and solutions we would use ourselves.

How We Work

Our team-wear and apparel partner shares our values: style, variety, quality , fair pricing, and reliable service. Our footballs are designed for performance and value - they stand out in quality and are priced honestly. With equipment, we are transparent - if we can’t beat a competitor on price we will tell you. We examine every aspect of grassroots football life and find practical solutions to improve it. We understand that most grassroots football problems are generic and find solutions to mitigate them, yet we are also creative enough to help with your club’s personal nuances.

Who We Serve

We support club owners and volunteers who want to run their clubs more efficiently and present a unified, professional identity. Our clients value service, value for money, and want to grow through strong club identity and better support for parents and players.

What You Gain

We operate as an extension of your volunteer network - we’ve done the hard work of sourcing the best suppliers for products, saving you time on scrolling the internet looking for the best offers. We can help with administration such as parents ordering new kits, and give you ideas on how you can fundraise with minimum time input. Our goal is to save you money, increase efficiency and free up your time so you can focus on your club.

Our Values

Integrity, honesty and transparency guide everything we do. We don’t use sales tactics, inflate costs and offer appealing discounts - we have no gimmicks. We understand clubs have different budgets and we advise accordingly. We communicate openly, even when the message isn’t easy. Our UNIQUE VALUE is that we care about your club. We build trust through relationships not contracts. We help your club grow and operate more efficiently, without looking to tie you in to long term agreements, We are ultra confident that our service level and product quality is such that we establish a relationship that will last.

Our Strengths

• Every club is treated the same, as our own, regardless of size

• Solutions are based on real experience and club needs

• Our team is approachable and responsive, including evenings and weekends

• We constantly seek innovations that can help clubs

• We don’t just sell, we look for ways to create new revenue streams for you

• We are honest and communicate clearly

• Quality is our base

• We understand club cashflow and offer flexible payment terms

• We save you time, as well as money

  Our Personality is Open, Conscientious, Honest & Pragmatic

What Sets Us Apart

• Personable reliable service

• Relationship driven, not transactional

• We bring ideas, not just products

• Quality first, with honest pricing

• We care about your club

Our Story

Founded by Ex England Captain David Platt..

We have experience in grassroots football - from the inside, and years of performance at the highest possible level. We saw the recurring challenges clubs face and set out to solve them. We sourced and developed products that improve clubs’ operations, focusing on quality , performance, service and price. Whilst we started as a retailer, we have quickly evolved into being a service provider. - easing clubs’ burdens and helping them operate more efficiently.

Today we are more your club partner than a product supplier.

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